May 1, 2013

Freud once asked of Marie Bonaparte the (sexist) question, “What does woman want?” With apologies to Freud for adapting his question, I want to ask “What do readers want?”

For most of history, writers found out what their readers wanted indirectly—by looking at sales...

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From the Archives: If you sue, can you win? If you're sued, will you lose? A manager's guide to the complexities of litigation and what to do...

March 8, 2017

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March 14, 2017

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